Success story: BCD rescues high tech firm from low OBT adoption
A global IT & Technology company aimed to increase adoption of their online booking tool (OBT) Concur among employees in India. While other Asia-Pacific Japan (APJ) markets showed high online adoption rates, India’s adoption remained low five years after the OBT was introduced. The company wanted to improve the booking experience for travelers and save costs. The tech company’s air travel is 80% domestic point to point travel, with 70% booked on low-cost carriers. Although travelers were able to use Concur to book flights, they were reluctant to do so.