Last Updated: August 2020
What is a cookie?
A cookie is a small data file sent by a website onto your computer, tablet, smartphone, or similar device each time you use that device to visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.
Cookies allow our system to recognize your device the next time you visit our website, which helps us to provide you with a better experience when you browse our website and allows us to improve our site. Cookies can store user settings and other information (e.g. your browsing data), which can make your online experience easier.
Cookie management on your device
Who exactly stores cookies on your device?
Any cookies sent by us, as the site operator, and stored on your device are designated “first-party cookies”. Some cookies may be placed by other parties; these are designated “third-party cookies”. First-party cookies are those cookies which are associated with the host name. Third-party cookies are cookies from other domains. Third-party cookies enable third party features or functionality to be provided on or through the website (e.g. advertising, interactive content, analytics).
The parties that set these third-party cookies can recognize your computer both when you visit the website in question and when you visit certain other websites. If, for example, you visit our website and we also display contents from another website, the cookies from our website are first-party cookies and cookies uploaded by another website are third-party cookies.
We use third-party cookies to enhance the performance and functionality of our website, to report usage statistics, and to track user activities on our website. We use these cookies to ensure that our website functions seamlessly and to better cater to your preferences.
How long are cookies stored?
Cookies are stored either on your hard disk (permanent cookie) or in your computer RAM (session cookie).
Session cookies: Session cookies are generated by our website when you start your visit and contain a randomly generated individual ID number allocated to your device. These cookies become invalid and are deleted as soon as you close your browser.
Permanent cookies: Wherever possible, we use permanent cookies whose validity does not automatically extinguish when you close the browser. These cookies are stored in your device and remain in place for as long as they are valid or are deleted. Each time you visit our website, these cookies identify the cookies stored on your device.
For more information on the storage per cookie placed, please read the information specified below in the Section titled “Cookies on this website”.
Cookies on this website
Essential website cookies: These cookies are strictly necessary to provide you with services available through our website and to use some of its features, such as access to secure areas. Because these cookies are technically necessary to deliver the website to you, you cannot refuse them.
Specifically, these cookies are as follows:
Performance/Analytics: These cookies are stored on your device and enable analysis of the web pages you have used to gain a better understanding of user behaviour and to improve user experience when using our content.
This website uses Google Analytics, a web analysis service provided by Google Inc. (“Google”). The information generated by the cookie about your use of our website is transferred to a Google server located in the United States where the data is stored. On this website, Google Analytics has been extended with the function code “gat_anonymizeIp();” to guarantee anonymized collection of IP addresses (a process known as IP masking).
Therefore, your IP address will be transferred to the United States location and if you are located within the European Economic Area, your IP address will be abbreviated. We do not share information collected on this website with anyone but the third party hosting the Google cookies. Please visit the Google support website to learn more about Google Analytics, including how to deactivate analytics cookies from your browser.
You can accept or reject performance/analytics cookies on our website by clicking the respective buttons on the cookie banner available at the bottom of this website. As soon as you clear your browsing data, you will be asked to signify your cookie choices again. Please note that blocking or deleting such cookies will mean your data can no longer be used to improve your website experience.
These cookies do not store personal data which can directly identify you but are based on uniquely identifying your browser or device.
You can accept or reject functional cookies on our website by clicking the respective buttons on the cookie banner available at the bottom of this website. As soon as you clear your browsing data, you will be asked to signify your cookie choices again. Please note that blocking or deleting such cookies means that some content on our website (videos) may no longer be available to you or your data can no longer be used to improve your viewing experience.
Targeting/Advertising: These cookies are set on our website by third parties to collect information about your activities on this website and other sites across the web.
Advertising cookies set by Google/DoubleClick (including YouTube) display targeted promotions/advertisements based on your interests and interactions with our website and other websites across the web. These cookies do not store personal data which can directly identify you but are based on uniquely identifying your browser and device by assigning a randomly-generated user ID. Please visit the Google support website to learn more about Google advertising, including how to manage advertising cookies on your browser. We do not share information collected on this website with anyone but the third party hosting the Google cookies.
We use Pardot as a third-party marketing automation technology to facilitate some of our marketing and sales efforts. Certain parts of this website (e.g. landing pages, contact forms) use Pardot cookies which collect data on user activity. Pardot cookies are set to remember your user details for future correspondence and future visits to our website. This information is used by us to improve the content of our website (e.g. understanding which of our reports users download most). In addition, we offer newsletter or email subscription services. Together with other gathered information, Pardot cookies allow us to see how you interact with our emails, whether our emails are opened, and which links are clicked. By tracking email open rates and click-through rates we obtain information about your user experience, allowing us to manage our email marketing and send you relevant information.
Pardot cookies do not store personal data which can directly identify you but are based on uniquely identifying your browser and device by assigning a randomly-generated user ID. The data collected by the Pardot cookies will not be compiled with your personal data, unless you provide your contact information (i.e. name, email address, etc.) through one of the Pardot forms available on this website. By completing a form, the browsing history associated with the user ID is matched with your contact information to create a user profile.
You can accept or reject targeting/advertising cookies on our website by clicking the respective buttons on the cookie banner available at the bottom of this website. As soon as you clear your browsing data, you will be asked to signify your cookie choices again. Please note that rejecting such cookies means that our content may not be tailored to your preferences and needs.
Where can you get further information?
If you have questions about the cookies we use, please contact us at firstname.lastname@example.org. Please provide us with your contact information, the name of our relevant website or services, and a detailed description of your request.