Shattering traditional approaches to driving hotel savings
Modern hotel programs call for modern approaches
The hotel industry is changing, but goals remain the same for travel and procurement managers – and savings are at the top of the list.
Here’s the thing: you can’t find many new savings when you’re using the same old techniques. And at the end of the day, it doesn’t matter how well you design your hotel program if travelers don’t use it.
It’s time for fresh, modern approaches. Are you ready for a new way to generate hotel savings?
Keep on reading or get in touch with us.
Savings beyond sourcing
Historically, sourcing has been considered the key to a successful hotel program. But these days you’re up against smarter suppliers with increasingly sophisticated data. It’s time for new, sophisticated strategies proven to drive more value with less effort.
Stay by BCD Travel™ makes the difference with:
- Innovative spend management tactics
By shifting the focus to rate availability management, consumer merchandising and rate targets, we deliver bigger savings than just sourcing.
- Less effort for a more proactive program
Dynamic Performance Management (DPM) leads to a continuously-improving program throughout the year with incremental savings that add up higher than traditional approaches.
- Smarter analytics that lead to better rates and returns
We bring together multiple data sources into easy-to-use dashboards, giving our program managers and consultants a more holistic picture of your spend married with supplier and market information. That levels the playing field between you and your suppliers.
A market leader in medical technology adopted a dynamic program with rate targets and was able to reduce their number of program markets 55% and increase incremental savings in non-program markets 4.9%, while the program markets saved 2%.
Boost program adoption
Even the “perfect” hotel program design can’t deliver incremental savings if travelers don’t use it. We drive adoption, build consumer confidence, influence buying decisions and turn your travelers into loyal advocates for your hotel program. That translates to savings.
Stay by BCD Travel:
- Builds awareness and satisfaction
We use consumer digital marketing approaches in a corporate setting to bring travelers in and influence their buying decisions.
- Inspires consumer confidence
Broad content and integrated price monitoring boost traveler trust that your program provides better options and value than what they’d find anywhere else.
- Offers a seamless digital experience
Our technology spans shopping and booking, purchasing guidance, smart communications and self-service in a single, simple experience for you and your travelers.
A global consumer goods company increased adoption of TripSource®, our total trip management platform, by 770% through BCD Travel’s Traveler Engagement services, including traveler email campaigns, stakeholder newsletters, digital signage, and infographics.