Traveler Survey: Sustainability

ABOUT THE SURVEY

This survey explores environmental sustainability in business travel and looks at travelers’ behaviors, motivations, and attitudes to sustainable travel.


The results are based on an online survey of 1,789 English-speaking business travelers worldwide conducted from July 11-23, 2023.

Respondent profile

  • Gender: 65% male and 34% female business travelers.
  • Age: 46% represent Gen X, 38% Baby Boomers, and 16% Millennials.
  • Geography: 70% NORAM, 17% EMEA, 12% APAC, 1% LATAM.
  • Industries top-three: 23% Life sciences, 18% Manufacturing, 12% Aerospace and defense.
  • Company size: 74% of business travelers are employed by companies with 10,000 employees or more.

Top three industries

Geography

74% work for companies with more than 10,000 employees

Employer's attitude to sustainable travel

Over half of the travelers agree that their employer encourages sustainable travel.

 

Does your employer encourage sustainable travel?

Sustainable travel options

Taking fewer trips and sharing ground transportation when on a trip are the most common sustainable travel choices
encouraged by employers: Almost half of travelers agree.

Sustainable traveler behavior

The most popular sustainable practices embraced on the road are related to hotel stays, where 7 in 10 report avoiding
frequent towel change and 6 in 10 refrain from using daily housekeeping. Recycling and going paperless with travel
documents are similarly as popular.

Sustainable traveler behavior

While over half of travelers are willing to take fewer, but longer business trips, or try new, more sustainable ways of
traveling, only 30% are prepared to pay more for sustainable travel options.

Motivations for sustainable travel

In addition to caring for the environment, 4 in 10 travelers consider company sustainability goals, financial savings and support for communities as major motives for their sustainable travel choices. Personal reputation and incentives are less important.

Impact of sustainability: Business vs. Leisure travel

Sustainability considerations influence leisure travel planning to a greater extent than business trips arrangements. The same is valid for behavior during travel: Travelers pay slightly less attention to sustainability when traveling for work

Satisfaction with employer’s sustainability efforts

6 in 10 are happy about the company’s activities around sustainable travel.

Sustainable travel choices

A quarter of travelers say their employer encourages sustainable travel choices at the point of booking

Incentives for sustainable choices

Incentives for sustainable travel choices aren’t popular: Only 6% of travelers admit they exist

Carbon emissions data

4 in 10 travelers report having no access to data on carbon emissions from business travel. Among travel suppliers, carbon emissions from air are most commonly available, though not too popular: 3 in 10 have access to this data.

Carbon budgets

Having carbon budgets set for travel isn’t typical: Only 4% of travelers say their employer has introduced mandatory or optional carbon budgets.

Offsetting travel emissions

Most travelers don’t have a possibility to offset carbon emissions from business travel. Of the 1 in 20 who can do so, almost half never or rarely offset travel emissions.

Possibility to offset

Actual offsetting

Company sustainability goals

Over half of travelers confirm the availability of published sustainability goals in their companies.

Travel sustainability goals

But only 20% are aware of their employers’ sustainability goals for travel. Around two thirds are not sure.

Stakeholders’ sustainability efforts

1 in 5 provide high ratings to the sustainability efforts of their travel departments, what makes them ranked the lowest among key stakeholders. Meanwhile, the companies with their leaders are ranked the highest. Between 20% and 40% travelers do not have knowledge of this topic

Suppliers’ sustainability efforts

Travelers’ list of sustainable suppliers is led by hotels with a third rating their sustainability efforts as very high or high. Only 14% say the same about travel management companies. The respondents lack visibility into this topic often being unsure how to evaluate sustainability among travel suppliers.

Communication on sustainability

While 4 in 10 never or rarely receive communication from their sustainability teams, this figure almost doubles when it comes to communication on sustainable travel from travel departments.

From the sustainability team

From travel team

Educational material

While a third report receiving no educational material on sustainable travel from their employer, 3 in 10 have access to intranet articles, blogposts or emails on this topic.

Educational material

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Natalia Tretyakevich

Senior Manager, Research & Intelligence
Spain

[email protected]

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