Traveler engagement increases online adoption and generates US$350K in savings


Our client, a leading provider of energy solutions, wanted to increase online booking adoption to drive savings in Singapore. To accomplish this, BCD trained bookers and travelers on how to book trips using the online tool.


When making an offline reservation, bookers and travelers received targeted messages to encourage online booking. This process drove an online adoption rate increase of nearly 60 percent in four months.


The result: over US$350,000 total savings on managed travel spend in a single year.

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