Travel Market Report – Q1 Update

The Travel Market Report for 2024 (Q1 update) provides a comprehensive overview of key trends and developments in the travel industry.

Here is an executive summary of the report:

  • The report begins with insights from two organizations on the macro, economic, and travel trends expected in 2024.
  • It includes an update on the current status of the global air travel recovery.
  • The focus then shifts to the impact of the latest round of airline consolidation on competition in Asia, Europe, and the U.S.
  • A survey of travelers’ car rental preferences is highlighted, marking the first examination of this aspect of ground transportation.
  • Findings from previous surveys on sustainable travel practices are consolidated into a single report, highlighting regional differences in travelers’ sustainable behaviors.

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