In the upcoming years, most travel buyers expect the importance of traveler wellbeing to increase.
Among the current policies that improve traveler wellbeing, travel buyers name convenient hotel locations and direct flights, followed by business class for long-haul, simple approval, freedom of decision-making and plane seat selection. Some of these coincide with the policies appreciated by travelers. Also, travelers appreciate having access to fast-track security programs.
Traveler wellbeing trends
In the coming years, three quarters of travel buyers expect the importance of traveler wellbeing to increase, while 16% say it won’t change. Traveler wellbeing will be particularly important fortalent attraction and retention, according to 56%.Around a half foresee new standards to appear in the wellbeing space and 45% of the survey respondents think wellbeing will be increasingly viewed by employers as an investment.