Some say that economic crises bring possibilities in their wake. Certainly, they tend to be periods during which it is possible to take advantage of certain market opportunities, as was the case recently when Barceló Hotels & Resorts purchased Occidental Hotels. Then again, they provide an ideal opportunity to take advantage of low hotel occupation rates by carrying out a programme of refurbishment.
Which is precisely what Barceló Hotels & Resorts has done. Since 2007 when the crisis began, the chain has invested more than a billion euros on renovating a large number of its hotels. Among the establishments that have undergone improvements are some of the top hotels in the company’s portfolio, such as the Barceló Bávaro Beach Resort (Dominican Republic), the Barceló Maya Beach Resort (Mexico), the Barceló Castillo Beach Resort (Fuerteventura), the Barceló Teguise Beach (Lanzarote), the Barceló Sevilla Renacimiento (Seville) or the Barceló Sants (Barcelona), amongst many others.
Thanks to this ambitious remodelling programme, Barceló Hotels & Resorts can take pride in having one of the most modern hotel portfolios made up almost exclusively of 4 and 5-star establishments. This is important now that the crisis is over and we are entering the upward trend of the cycle, when prices rise in line with demand, provided that the product on sale is a quality product, as is the case with Barceló Hotels.