Over the past ten years, NH Collection has remained true to its purpose – crafting exceptional moments through a unique combination of intuitive service, iconic locations, and thoughtful design. The brand, part of Minor Hotels’ premium portfolio, is positioned in the upper-upscale segment, defined by distinctive and authentic properties that preserve local charm while offering contemporary elegance.

From timeless architecture in cities like Madrid, Milan, Prague, Rome, and Buenos Aires, to avant-garde modernity in Copenhagen, Frankfurt, Barcelona, and Mexico City – and even the serene luxury of resorts in Dubai and the Maldives – each NH Collection property invites guests into a world where comfort, character, and culture meet.
These ten years have been marked not only by growth but by connection. NH Collection has welcomed guests with over 35 million greetings, served more than 20 million breakfasts, brewed over 3 million coffees, and toasted to more than 300,000 celebrations. Every sunrise viewed – over 25 million of them – has been a moment shared, a memory created, a chapter in a much larger story.
As the brand celebrates its 10th anniversary, it reflects not just on the years passed, but on the shared journey with its guests – filled with enriching experiences and lasting impressions. And this is only the beginning.
Looking ahead, NH Collection is set to continue its ambitious global expansion, bringing its signature blend of innovation, local soul, and intuitive service to vibrant new destinations. Soon, travellers will be able to experience NH Collection’s hospitality in exciting locations such as Helsinki, Cagliari, Doha, Chiang Mai, and more.
A decade of excellence behind, and an inspiring future ahead – NH Collection continues to define what it means to stay extraordinary.