BCD Travel’s Rossana Martin Shares Insights on Industry Trends and Sales Strategies
In this video, BCD Travel interviews Rossana Martin, a Global Sales Leader, to discuss what sets BCD Travel apart from its competitors and the current trends influencing their sales strategies.
Key Takeaways:
- BCD Travel’s Competitive Advantage: Rossana emphasizes that BCD Travel’s greatest strength lies in its employees, evidenced by their high retention rate and recognition as the most admired TMC.
- Impact of Industry Consolidation: The recent MX/CWT merger and other industry consolidation has led to increased unsolicited bids for BCD Travel. Rossana explains that BCD Travel carefully evaluates each opportunity to determine if bidding is the right course of action.
- Evolving Client Needs: Clients are increasingly seeking consistency, service, and open technology platforms from their travel management companies.
- Focus on Innovation: Rossana highlights the growing importance of AI in travel programs and the focus on sustainability, including traveler well-being and inclusivity.
