Holcim optimizes their travelers’ experience with Cytric and TripSource® hotel content

Challenge

Holcim had functional issues with their online booking tool and travelers, finding better deals on their own, were inclined to book hotels outside of the travel program.

Approach

BCD Travel implemented Cytric, a global online booking tool, integrated with TripSource hotel content, giving travelers a wider choice of hotels with access to their preferred hotels.

Result

With Cytric, online adoption increased 13% on air bookings in 2021 compared to 2020. The TripSource hotel content gives travelers a wider choice of hotels with access to their preferred hotels. All reservations are now consolidated within one booking tool: travelers now use a single channel to make hotel reservations, invoices are easier to reconcile. Holcim has a single view of their travelers’ whereabouts, making it easier to track and assist people as needed, improving their duty of care.