Bridgeman took part in GBTA’s first-ever Global Sustainability Summit, held during their 2022 convention in Brussels. The one-day event brought together experts, industry and policy leaders to outline concrete sustainability solutions.
Bridgeman, who is also a member of the Global Business Travel Association (GBTA) Sustainability Leadership Council, advised travel managers to educate their travelers about sustainability and emission reduction. And it’s not only about reducing emissions; it’s also important to think through the social and governance impacts.
For trip planning, Bridgeman said travelers and arrangers should try the N.E.R.D. strategy:
- N: Choose a new aircraft when possible
- E: Fly economy class
- R: Choose a better route
- D: Fly direct, non-stop where possible