[Case study] Textron uses TripSource to boost in-program airport parking by more than 90%

Like many large companies, Textron’s travel policy information is contained in a multi-page document posted on the company’s intranet. Employees weren’t taking advantage of guidance or available offers because they just weren’t taking time to go online and learn about them. That led to higher travel costs and missed opportunities to show travelers how staying within policy benefitted them.

Textron turned to BCD Travel’s TripSource® for help—creating a traveler messaging campaign that delivered information about the company’s airport parking discounts at the moment when travelers needed to know.

The results, as detailed in a recent case study, were a 90% increase in parking with preferred airport vendors and a doubling of parking-related savings for the U.S. aerospace and defense company. Textron is planning new ways to use TripSource to drive savings, traveler satisfaction and policy compliance.

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