This survey explores the role of online booking tools (OBTs): how well they support the traveler experience and program objectives today, and what travel buyers expect from OBTs going forward.
Download the report to learn:
- OBT adoption and the outcomes influenced by OBTs
- Satisfaction with current booking tools and related priorities
- Key gaps in OBT capabilities and the most desired features
- Travel buyers’ perspectives on the future role of OBTs
- How BCD can support companies with their booking and trip management solution
Findings are based on an online survey of 154 travel buyers conducted in April 2026.
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