Get Engaged: Why you should be promoting traveler engagement

As outlined in this white paper from BCD Travel, travel managers are beginning to understand the risks of not taking steps to engage and influence travelers. Here’s why:

-Millennials with a do-it-yourself attitude are beginning to dominate the workforce, influencing the behaviors of travelers in other age groups.

-Suppliers are increasingly targeting travelers directly, engaging with them to influence their buying decisions.

-Business travelers increasingly expect the same level of choice for their business trips that they enjoy for leisure travel. They want consumer-grade tools and consumer-style interaction from their corporate travel programs.

Read to understand the important role of traveler engagement in a successful modern travel program.

New on