Apparently, users are better able to remember information gained in a virtual environment and can more easily apply or share what they’ve learned with others afterwards.
In the case of travel, being able to retain more information from a metaverse experience will reduce the stress of navigating an airport terminal or an unfamiliar destination.
It can also increase the emotional power to influence traveler choice, something travel managers can use to steer traveler booking behaviors.
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In this report, we tell you what you need to know about the metaverse and how it could impact travel.