Hyatt to significantly increase brand footprint in Germany and key European destinations

Collaboration with Lindner Hotels AG continues Hyatt’s growth strategy and marks entry of JdV by Hyatt brand in Germany.

Hyatt Corporation recently announced that a Hyatt affiliate has entered into an exclusive collaboration agreement with Lindner Hotels AG, a family-run German hospitality business, focused on hotel developments, management and investments. More than 30 hotels across seven European countries are expected to join the Hyatt brand portfolio and be integrated into the World of Hyatt loyalty program in the near future. The majority of the properties are slated to transition to the JdV by Hyatt brand, a collection of independent hotels with unique personalities and a true reflection of their locations.  

Lindner Hotels AG, a German family-owned hospitality company founded in 1973 by architect Otto Lindner, operates a variety of properties under the Lindner Hotels & Resorts and the me and all hotels brands in key cities across Germany and in Central and Eastern Europe. The agreement will expand Hyatt’s brand footprint to 15 new markets and extend distribution in key destinations such as Dusseldorf, Frankfurt, and Hamburg with the addition of an estimated 5,500 rooms.

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