Global Hotel Alliance (GHA) is the world’s largest alliance of independent hotel groups, representing over 500 hotels in 76 countries. Created in 2004 to establish a worldwide network of like-minded regional hospitality brands, GHA now spans every continent except Antarctica.
GHA properties are ideal for clients who want to stay in unique four- and five-star properties with an authentic sense of place. GHA offers a way to identify authentic, local hotels and resorts around the world while being assured of consistently high-quality facilities and service.
Each of the 34 individual brands is a leader in its home market. The brands, and each of their individual properties, are different from each other but all share a commitment to quality facilities and service and to managing one-of-a-kind properties that are strongly rooted in local culture and traditions.
With its own loyalty program DISCOVERY, and its proprietary technology that enables hotel personnel to recognize traveler preferences across brands, it’s not surprising that GHA is earning growing allegiance from travelers.
DISCOVERY makes travel unforgettable. Explore the world as an insider and receive recognition and rewards throughout your journey. This one-of-a-kind loyalty program gives you exclusive benefits across our global portfolio of hotels, resorts, and palaces to make each stay more comfortable. Once you reach the elite levels of membership, enjoy exclusive access, local expertise, and authentic activities through Local Experience awards to make your trip truly memorable.