BCD Meetings & Events has received a 2016 Crystal Award from the Society for Incentive Travel Excellence. BCD M&E received the recognition for helping Goodyear Tire & Rubber Co. integrate an innovative corporate social responsibility activity into an incentive trip for customers.
It was the first time a CSR component had been incorporated into the annual incentive trip, which connects Goodyear customers from across the Americas region. During their stay in Puerto Vallarta, Mexico, the group worked together build a new playground for a local school that serves children in need—making a lasting contribution to the local community.
The Society for Incentive Travel Excellence (SITE) honor was awarded for the “most impactful effort toward corporate social responsibility as part of an incentive program.” The award was presented Nov. 6 in Panama City, Panama, during a global conference for members of SITE, an association for industry professionals.
“BCD M&E created an opportunity outside the corporate setting for our customers and hosts to connect in a meaningful way and form friendships giving back to the local community,” said Mark McDonald, Goodyear’s director of customer relations and events. “One thousand children now have a fun playground that promotes health and well-being, and the engagement among our customers and associates translated to engagement back at the office. It was a true success to everyone involved.”
Christine Erickson, BCD M&E vice president of U.S. conference and event management, said, “We are honored and excited to receive a SITE Crystal Award for the CSR program we developed in conjunction with Goodyear. This award reflects our global commitment to driving business growth with our customers while giving back to the local communities.”