nhow Hotels & Resorts: A Bold New World of Lifestyle Hospitality

nhow Hotels & Resorts is redefining the concept of hospitality with a vibrant portfolio of premium lifestyle hotels that are anything but conventional.

Modern hotel room with stylish decor and large windows.

Each property in the nhow universe is uniquely designed, with daring personalities shaped by the spirit, art, and energy of its destination. These hotels are more than places to stay – they’re cultural playgrounds, creative hubs, and bold statements in architecture and experience. Rooted in dynamic cityscapes and up-and-coming neighbourhoods, nhow Hotels & Resorts offer immersive environments where art, music, fashion, and design take centre stage.

From thought-provoking interiors to story-worthy events, nhow is crafted for modern travellers – particularly Millennials and Gen Z – who seek not just a place to sleep, but a place to feel, connect, and be inspired.

Nhow Hotels & Resorts logo in purple.

Each nhow hotel delivers sensory-stimulating experiences: colourful artworks, eclectic design, and interactive spaces come together with gastro-creative concepts, live entertainment, and a community vibe that’s both inclusive and iconic. Whether travelling for business or pleasure, guests are invited to elevate their stay with a touch of the unexpected.

Across Europe, nhow has made its mark in some of the continent’s most exciting cities:

  • nhow Amsterdam RAI: The largest hotel in the Benelux, celebrating Dutch culture through avant-garde architecture in the heart of Amsterdam’s business and conference district.
  • nhow Berlin: Europe’s first music hotel, featuring in-house recording studios and spaces designed by Karim Rashid, located on the banks of the Spree.
  • nhow Rotterdam: Designed by Rem Koolhaas (OMA), this architectural icon rises above the city’s skyline at Wilhelmina Pier.
  • nhow Brussels: A celebration of colour, art, and panoramic city views in the vibrant heart of the Belgian capital.
  • nhow Frankfurt: Where money takes centre stage in a fresh and unexpected way. nhow Frankfurt provides breathtaking views in the financial hub of Germany.
  • nhow London: An imaginative fusion of British heritage and forward-thinking design in East London, crafted by architect James Soane.
  • nhow Marseille: nestled in a stunning Mediterranean bay, this property offers serene views of Calanques National Park and the iconic Château d’If.
  • nhow Milano: A bold creative hotspot in Milan’s fashionable Zona Tortona, designed by Matteo Thun to double as a lifestyle hotel and art gallery.

And now, nhow continues its international journey with two exciting openings in 2025:

  • nhow Lima: The brand’s first step into Latin America, bringing its signature creative spirit to the heart of Peru’s capital. nhow Lima promises an urban escape infused with art, local culture, and playful sophistication.
  • nhow Roma: A new design landmark in the Eternal City, nhow Roma combines Italian charm with the brand’s signature vibrancy, setting a new standard for lifestyle stays in one of Europe’s most iconic capitals.

As nhow continues to expand globally, each new hotel adds a bold chapter to the brand’s story – a story where every check-in sparks curiosity, creativity, and connection.

Welcome to nhow. Welcome to the extraordinary.

New on bcdtravel.com

Stay in the know,
even on the go

Never want to miss a thing?

We'll get you the latest news, trends, insights and BCD news right in your inbox.