How Preferred Hotels & Resorts helps BCD clients travel smarter in 2025

From rising hotel rates to shifting global risks, 2025 demands smarter, more meaningful travel. Discover how Preferred Hotels & Resorts supports BCD clients through loyalty rewards, luxury flexibility, and regional expansion.

Luxurious hotel suite with modern decor and city view.
Preferred Hotels and Resorts, I Prefer Rewards logo.

In 2025, business travel isn’t just back—it’s being redefined. From inflationary pressures on hotel rates to evolving geopolitical risks, today’s corporate travelers and travel managers face a dynamic landscape. As BCD clients adapt to these conditions, Preferred Hotels & Resorts offers timely solutions that align with key priorities: cost control, traveler wellness, and sustainability.

Anticipating market shifts
According to the BCD Travel Market Outlook, hotel rates are forecast to rise by an average of 2.9% globally in 2025, with sharper increases in Asia and the Middle East. Airline yields are under pressure, and distribution models are shifting with growing adoption of New Distribution Capability (NDC). These trends present both risk and opportunity. For BCD clients, it’s more important than ever to work with partners who offer flexible, premium solutions at scale.

A flexible luxury partner
Preferred Hotels & Resorts, the world’s largest independent hotel brand, stands out for its curated global portfolio, regional agility, and traveler-first loyalty platform. With new openings in top business markets like Tokyo, Singapore, Dubai, and Mexico City, the brand helps meet growing demand in key BCD geographies. Extended-stay options and residential-style accommodations cater to changing traveler behavior, while a wide range of upper-upscale and luxury properties enable companies to tailor travel policies to their employee needs and budgets.

Rewards that bridge business and leisure
Preferred’s signature I Prefer loyalty program delivers unique value for BCD clients by allowing travelers to earn points on business stays and redeem them for personal getaways. This “bleisure” benefit is increasingly attractive in a post-pandemic world where work-life integration is a driving factor in employee satisfaction and retention. For corporate travel managers, it offers a compelling perk—without compromising program control.

Built for today’s traveler
Sustainability, mental health, and resilience planning are no longer optional in 2025. With strong commitments to Corporate Social Responsibility (CSR), Preferred Hotels & Resorts reinforces these values through eco-conscious properties, wellness-centered services, and a flexible booking experience that adapts to shifting travel restrictions. For travel managers navigating climate disruption or regional instability, this partnership offers peace of mind and a reliable global network.

BCD blog readers—travel managers, decision-makers, and frequent travelers—can expect continued updates from Preferred Hotels & Resorts throughout the year. Together with BCD Travel, we’re making it easier to deliver elevated experiences while meeting new demands head-on.

New on bcdtravel.com

Stay in the know,
even on the go

Never want to miss a thing?

We'll get you the latest news, trends, insights and BCD news right in your inbox.