Before you go
Getting ready for GBTA 2022 requires more than packing a suitcase, hugging your pet and setting an out of office reminder. Ahead of the show, outline your goals and objectives for the event. Do you want to learn something new, network, or get help with technology, like an online booking tool? Once you set your intentions, check the conference agenda for relevant panels and education sessions and plan your time.
Try to pre-book appointments with the people you want to meet. That way, you can be certain you have the time you need to discuss your top concerns. Want to reconnect with peers/colleagues or introduce yourself to new ones? Send a short note asking for face time at the show. If you don’t have their email address, contact them via direct messaging/in-mail. Make sure the profile you use for messaging is updated and appropriate for business communications – no controversial images or posts.
Get creative with your meeting invitations. Suggest a brief walk outdoors during a coffee break. You can stretch your legs and communicate away from the buzz of the show.
From our Pro
Jorge Cruz, Executive Vice President, Global Sales & Marketing, BCD Travel
“I start every GBTA with a list of people that I want to either spend more time with or get to know. GBTA is a busy time, with more than 4,000 attendees. When I’m speaking to people, I make it a habit to always stay present in the conversation. It’s so easy to look past the person you’re talking to and spot five other people you want to meet. Those few minutes of undivided attention can be invaluable.”
Approach GBTA like a marathon, not a sprint. Figure out the right cadence of sessions and networking to help meet the goals you set. Jot down notes and event highlights for review later.
Follow the event on Twitter. Search #GBTA2022 to find out who else is talking about the show and what happenings you may have overlooked. Ever wondered what it’s like to be an influencer? This is your chance. Post about your experience on social media. Need some inspiration? Share these:
- Quotes, insights and key takeaways from sessions
- Photos from ceremonies or networking events
- Anything that inspires or entertains you at the event
From our Pro
Rossana Martin, Senior Vice President, Global Sales – NA
“GBTA is about listening and learning. I carefully research sessions and plan what to attend because I want to make sure I’m hearing what’s top of mind for buyers and suppliers. I schedule every minute of my time and work closely with my team to make sure we divide and conquer. One of the things I’m most interested in this year is sustainability. Now, it’s not just about the climate, but also traveler needs and safety, people with hidden and visible disabilities, solo women travelers. I love how GBTA is helping evolve these discussions and promoting advocacy while bringing buyers and suppliers together.”
- Don’t overcommit. GBTA is a four-day, sunup to sundown event. You can’t be everywhere with everyone. Why even try?
- Don’t neglect your wellbeing. Eat well and hydrate properly. Rest each day. And wear comfortable shoes!
- Don’t overlook events planned by GBTA Ladders or WinIt in the future. These programs afford members opportunities to not only expand their professional development within the travel and meetings industry, but to also gain true lifelong colleagues and friends.
- Don’t be the life of the party. Seriously, just don’t. Enjoy the after-hours festivities but avoid doing anything you’ll regret later.
- Don’t spend too much time with your own people. We tend to gravitate to familiar faces. Stretch yourself and build your network by seeking out peers and colleagues you don’t know but should.
- Don’t forget to live in the moment. GBTA provides a multitude of learning and networking opportunities. Use this time to level-up your skillset and expand your network.
From our Pro
Thad Slaton, Senior Vice President, Marketing & Communications, BCD Travel
“Like any race, avoid coming out of the gate too fast. GBTAs are large events. The meetings, the tradeshow, the educational sessions, the evening events – all these activities can demand a lot of walking. Add in a lot of standing in a booth and sitting in convention center-grade chairs, and the event can be physically taxing. Plan your schedule carefully to maximize your time – and save your body.”
After the show
After the show, send a follow-up email to the people with whom you want to remain in contact. This can include speakers you’d like to learn more from, because a 45-minute session sometimes isn’t enough. Need a conversation starter? Thank them for the time you spent together at the show; ask clarifying questions about a panel or topic; share a link to information on a common interest; or ask about the next show they plan to attend. Send requests to follow them on LinkedIn and Twitter, if appropriate.
Want to meet BCD Travel at GBTA Convention 2022 in San Diego? Email us.