Packed with valuable insights from BCD M&E’s regional leaders, What’s Trending 2023 focuses on three of the industry’s biggest trends and reveals useful tips on how to plan successful events in the current global landscape. Overall, the outlook for the industry is optimistic. Meetings and events are back, but the changing times leave huge challenges to be solved. These include:
- Balancing soaring costs with strategic creativity.
- Shifting the foundation of Strategic Meetings Management to customization within a program.
- Managing the need for human connection: The question is no longer if we should meet but how.
Sustainability – an area of focus across regions – is explored throughout the report. Some markets are anxious to prioritize it and others are trying to navigate what that means for budgeting. Throughout, BCD M&E experts look at how the meetings and events business has continued to ebb and flow around the world, with takes from our global leaders on where we are now and how things look for next year.
Next year is all about the power of an experience. For BCD M&E, it’s about expanding creativity and planning prowess to balance costs while finding new ways to design programs that deepen human connection.