This quarter’s Travel Market Report begins with an update on the state of global airline traffic so far in 2026. It reveals some of the early impacts of events in the Middle East. We follow this with some analysis revealing how these events are impacting travel choices around the world.
As well as the here and now, what’s been happening in the Middle East has impacted the future as well. We take a closer look at the changes the International Air Transport Association (IATA) has made in its June Global Outlook for Air Transport since publishing the previous edition at the end of 2025.
Amid the disruption and a sharp rise in their fuel costs, how have airlines actually been performing? Using data from OAG (Official Airlines Guide), we review the on-time performance of more than 100 airlines around the world.
Over the last quarter, we conducted two of our own surveys among travelers and travel buyers on the subject of online bookings tools (OBTs). In the travel buyer survey, we explore the role of OBTs today: How well they support the traveler experience and program goals, and what travel buyers need from an OBT going forward. The goal of the traveler survey is to better understand if today’s booking solutions meet traveler needs and to identify opportunities for improvement. We finish this quarter’s Travel Market Report with the main highlights from both surveys.
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