Jorge Cruz

Executive Vice President, Global Sales & Marketing

For many years, Jorge has been focused on helping businesses achieve more with their travel programs, especially in North America. He’s established strong presence in the region while building an incredibly strong portfolio of clients in the tech, pharmaceutical, retail and auto sectors, among others. BCD is excited to deploy his expertise and energy in an expanded role that includes oversight of global sales efforts across all regions of the world.

Jorge previously led sales and retention activity as senior vice president in the Americas, which included both North and Latin America. He also managed employees and client programs from California to New York, providing client-focused senior management support both during implementations and ongoing in our service relationships. With more than 35 years of industry experience, Jorge applies hard-won lessons to the great benefit of clients—whether mid-sized or large-market and across a wide range of industries. He’s spent 18 years in the roles of vice president or above, overseeing operations and account management, business development, budgeting and profitability. A cyclist enthusiast, he crossed off a big item on his bucket list after attending the 100th Tour de France. He resides in the San Diego area.