Frequent business travel should feel efficient, not forgettable. According to Preferred Hotels and Resorts recent Luxury Travel Report, a growing number of travelers are experiencing “beige-ification” – a sense that hotels are becoming indistinguishable and lack in personality and connection to place. 62% of travelers surveyed agreed that hotels feel increasingly generic.

Stay somewhere with a difference
That’s where I Prefer Hotel Rewards from Preferred Hotels & Resorts provides a refreshing alternative. The global brand offers rewards and benefits at over more than 700 distinctive, independent hotels worldwide, where each has its own design, personality, and sense of place. Staying in a more individual property with real character is a simple shift that can make frequent travel feel far less repetitive – all with the added assurance of Preferred Hotels & Resorts global brand.
Practical benefits that make work trips easier
Alongside individuality, I Prefer Hotel Rewards focuses on what actually matters when your clients are traveling for business, including:
- Complimentary Wi-Fi
- Early check-in and late check-out (subject to availability)
- Enhanced room upgrades (subject to availability)
- Access to exclusive Member rates
- Points earned on eligible stays
One of the biggest benefits is the ability for clients to earn points on their business stays to be used for personal travel to unique, sought-after leisure properties worldwide.
Earn more, gain more with I Prefer membership
Frequent I Prefer travelers are recognized even further with a tier system that rewards Members with more benefits the more points they earn.

A better way to travel for work
When so many hotels start to blur together, choosing stays with real character (paired with benefits that genuinely improve a business stay) can make a big difference to your client’s overall travel experience.
With I Prefer, business travel doesn’t have to feel like more of the same. It becomes more comfortable, more rewarding – and a lot less beige.
