Travel pricing isn’t standing still. Your strategy can’t either. Airfares, hotel rates and broader market forces continue to shift, putting pressure on travel budgets and forcing programs to adapt faster.
At Business Travel Show Europe 2026 in London, Advito’s Olivier Benoit will join industry peers at Forecasting Forum session to explore what’s driving travel costs—and the implications for buyers. The 60-minute panel discussion is scheduled for June 25, beginning at 9:40 a.m. local time.
Forecasting Forum: What will drive travel costs next and how buyers can control them
June 25 | 09:40 – 10:40 | Knowledge Arena at Excel London
What you’ll take away
- Where pricing pressure is building: How geopolitical instability and the energy crisis are tightening supply, shifting demand, and driving up air and hotel costs—and where your program is most exposed.
- Which levers can help control spend: A look at the policy adjustments, negotiation approaches and program strategies that can help mitigate rising costs.
- How to respond with confidence, not guesswork: Practical ways to move from reacting to pricing volatility to making more informed, forward-looking decisions.
Why it’s worth your time
This isn’t just a forecast. It’s a practical look at how market trends translate into real decisions for travel buyers and program managers. Join Benoit and other panelists for the session, then stop by the BCD booth on the exhibit floor to continue the conversation.
