Get prepped: GBTA Canada, April 15-17

BCD highlights hotel program expertise at Toronto conference.

The Global Business Travel Association will hold its Canada conference in Toronto, April 15-17. This year’s event highlights innovation and startup technologies shaping the business travel space. BCD Travel will facilitate an April 16 session on building the perfect hotel program. Conference attendees can find BCD at booth 312 in the expo hall.

Know before you go

Time zone – Eastern Daylight Time (EDT)
Currency – Canadian dollars (CAD); U.S. dollars (USD);
CAD = 0.75 USD
Language spoken – English
Check out the local Air Quality Index

Education session

You build it: Creating the perfect hotel program
April 16 |11-11:30 a.m. EDT

It’s one thing to build a hotel program. It’s another to create one with content that’s relevant to different travelers. In this mini workshop, attendees will design hotel program content on the spot. Advito’s Matthew Patterson, vice president of client relationship management, will lead this working session.

Not attending this conference? Follow @BCDTravel on Twitter for event highlights and company news. Ask how BCD can help you meet your hotel program goals.

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