Juan Garcia
In his role as general country manager of Mexico, Juan García is responsible for driving the success of the business by delivering quick and effective solutions while strengthening communication and collaboration across all areas. With over 30 years of industry experience, he brings strategic vision and proven results to the role.
He oversees a team of 500+ employees, driving operational excellence and creating tailored travel experiences that align with clients’ programs and corporate cultures. Under his leadership, BCD has expanded its presence in the region and strengthened client relationships.
Committed to technology and innovation, Juan has spearheaded digital transformation initiatives that improve efficiency and enhance customer experience. Many solutions developed in Mexico have been adopted across LATAM, ensuring consistency and sustainable growth.
A graduate of Universidad Autónoma de Nuevo León with a degree in civil engineering, Juan has extensive expertise in business travel management, tourism, contract negotiation, revenue analysis, and team leadership.
Speaker topics:
- Mexico travel industry
- Business travel program implementation
- Operation management and trends
- Online booking tools
- Travel technology
- Traveler engagement