April Bridgeman
Senior Vice President at BCD Travel and Managing Director at Advito
April Bridgeman is a longtime road warrior with unmatched passion for the business traveler experience. She has a clear vision for travel-related solutions that blend into today’s digital and socially connected lifestyles. April loves to collaborate with clients to incorporate unique behavior management strategies and newly available intelligence & analytics to drive corporate travel programs across new horizons.
As managing director of Advito, April heads BCD Travel’s global consultancy unit, inventing new best practices in corporate travel management. She is known for taking concepts and turning them into reality. Under her guidance, Advito continues to develop new practice areas and deepen analytics that vastly increase travel program value.
As senior vice president of BCD Travel, April is often tapped to meet with clients for her unique skill set, experience and capacity to innovate managed travel programs. Currently, she leads hotel solutions – home to BCD’s comprehensive hotel category management solution, Stay, as well as sustainability. In her previous role as senior vice president of strategic marketing, she led BCD Travel’s product planning, product marketing and emerging technologies teams.
April is a highly sought-after speaker and resource across the travel industry. Before joining the BCD Travel team, April was a management consultant with Deloitte for over eight years, providing strategy and operations consulting.
April earned a Bachelor of Arts in economics and German, a Master of Health Services Administration and a Master of Applied Economics from the University of Michigan. She is based in Chicago, Illinois.
Speaker topics:
- Demand management
- Emerging technologies
- Hotel category strategy
- Intelligence & analytics
- Marketing
- Digital transformation
- Sustainability strategies
- Supplier negotiations
- Travel consulting
- Virtual collaboration