The way we meet keeps evolving – and 2026 is shaping up to be a year when purpose, creativity and connection take center stage. The new What’s Trending 2026 report from BCD Meetings & Events (BCD M&E) explores how meetings are becoming more intentional, strategic and human than ever before.
Organizations aren’t skipping events
Even with budgets under pressure, organizations aren’t stepping back from events – they’re getting smarter about them. The report shows that companies are investing in experiences that inspire people, strengthen culture, and drive measurable results. Think fewer, more meaningful meetings designed around outcomes, engagement and return on experience.
“When businesses invest in immersive experiences, they’re investing in the one resource that’s increasingly scarce – people’s attention,” says Bruce Morgan, Global President of BCD M&E.
Meetings and gatherings planners are doing more with less
Around the world, planners are focusing on doing more with less, turning to data and technology to boost efficiency. Artificial intelligence is helping streamline venue searches, personalize attendee experiences and automate repetitive tasks – leaving more time for creativity and connection.
At the same time, sustainability and collaboration remain high on the agenda, as teams look for smarter ways to bring people together.
As part of the BCD Travel group, BCD M&E combines meeting and event expertise with travel program strategy to deliver seamless, data-driven solutions that help companies get the most value from every gathering – no matter the size, budget, or location.
Want a closer look at the trends shaping meetings and events in 2026?
Download the What’s Trending 2026 report >
What will the year ahead bring for business travel?
The broader forces shaping corporate travel are evolving along with meetings and events. Stay informed with our Travel Market Report: 2026 Outlook, featuring key trends and forward-looking insights. The Outlook complements our 2026 meetings and events insights by highlighting the market conditions, risks and traveler behaviors influencing how organizations bring people together.
- Gain an edge: See how economic forecasts, emerging travel risks and airfare shifts could shape your program.
- Focus on sustainability: Explore seven trends driving greener travel and how BCD simplifies the complexity.
- Control your spend: Get clarity on global hotel rate projections and factors influencing car rental costs.
- Expert perspectives: Access insights on risk, sustainability and other critical travel dynamics.
