AI, Culture & Content: Smarter travel program decisions
In today’s fast-changing travel industry, it’s easy to get dazzled by shiny tech trends—but real success comes from aligning strategy, culture, and innovation.
In this conversation, we explore:
✔ How to choose the right travel content strategy
✔ Matching your TMC’s risk appetite to your own
✔ Making smart decisions about new tools
✔ What AI means for travel programs today—and why understanding its layers is key to staying ahead