Within the Meetings, Incentives, Conferences and Events (MICE) sector, guests and delegates don’t just want entertainment – they want an experience. They want moments of connection that are meaningful and leave a real impact.
Add to this the need for AI-driven attendee technology, sound, stage, media and marketing savvy, as well as sustainability targets, and the planning and execution of events becomes a production that requires a new approach from all stakeholders.
To ensure long-term success, collaboration and powerful partnerships are essential for encouraging innovation and achieving economic growth. That is why our Enterprise Development initiatives support local entrepreneurs at a grassroots level.
A strategic collaboration
Our partnership with the dynamic duo of Yasmine Kazadi (Founder & Director) and Carmen Davids (COO) from Mercatique Consulting is a perfect example of a collaboration that brings a fresh perspective to this niche division of our business from passionate, strategic thinkers.
Mercatique Consulting is a distinctive event industry expert that specialises in designing unforgettable corporate experiences. Their consulting model stands apart from standard practices because it delivers complete corporate event expertise to clients for creating smooth, impactful and unforgettable events. They take care of every aspect from selecting venues to managing logistics and vendors to deliver a complete range of event management solutions. Clients provide their vision along with objectives to them and trust their established track record and receptive approach to their creative event solutions.
Our Strategic Collaboration
Our solution design has three principals at its core – partnership, simplicity and innovation. Through this meeting of great minds, Rennies BCD Travel provides corporate clients with a unified solution that connects expert MICE management with premium event planning, simplified services and innovative execution services.
The two companies work together to deliver hyper-personalised, innovative solutions which enables clients to access best of both businesses. The partnership includes mutual business development programs together with common best practices to help our customer experience the best there is in the market. Together we deliver improved value propositions and streamlined processes with “out-the-box” solutions that establish new benchmarks for the corporate travel and events industry.
Making a difference
According to an Allied Market report, South Africa’s MICE industry was valued at R121.8 billion in 2023, and is expected to reach R477.9 billion by 2032.
Creating sustainable opportunities by empowering small businesses in our industry is a core focus for our business. In a sector that is booming, this partnership creates an opportunity for a symbiotic relationship that will maximise the delivery of top expertise, market-leading solutions and exceptional service standards to our clients.
Looking Forward
Organisations seeking to improve their corporate events and travel programmes need to work with specialists who offer established expertise and innovative viewpoints. This partnership signifies a pledge to deliver top-quality solutions through the synergy of specialised expertise with full-service travel management.
We create exceptional experiences by working together to build new standards of service excellence in the corporate travel and events industry because success isn’t about being the best – it’s about connecting with like-minded people to create magic and share it with the clients we serve.