The rise of MICE tourism

The MICE industry refers to the planning and execution of business-related events, consisting of meetings, incentives, conferences, and exhibitions. In the travel space, these groups are governed by different terms, conditions and cancellation policies for business or leisure travel, making the management of this type of travel a specialist field of expertise.

It is estimated that over 800 000 people travel to South Africa annually on business, and to support our clients’ meetings and events travel needs, we’ve put together a team of specialists who provide a unique service in this space.

Whether planning a conference for 10 people, an incentive for top performing executives or international summits that host thousands of delegates, our experts who work ‘behind the scenes’, planning and strategising to make these events happen. Leave it to us to cross the T’s and dot the I’s for your MICE travellers.

Our MICE service support is as unique as your event.

At our core, we’re a team of specialists who know the ins and outs of every area of MICE planning. Our experienced project managers will guide and support you through the entire process based on your company’s specific needs.

We assist clients with sourcing and contracting to provide the best possible solutions. From recommendations for guest speakers and venues to input on the menu, we coordinate integrated travel and meetings seamlessly. 

And when it comes to finding the perfect venue, we know that competitive rates are just one piece of the puzzle. We take the time to understand your unique requirements and provide a full range of creative services, production support, communication, and operational support.

Event experience design is about intentionally addressing every element of your event. And we’ve got you covered when it comes to delivering inspirational concepts. We can whisk you away to test tyres on the dunes in Dubai, followed by an evening of fine dining with belly dance displays to delight your guests or tailor a tented camp with private chefs to serve you under the stars. The choice is yours, but the ideas don’t need to be.

But our services don’t stop there. We offer corporate group travel management to book flights and accommodation, organise food, entertainment, and provide 24/7 support. And we don’t just stop at logistics – we tailor our suggestions to maximise the attendee experience, which is crucial to your event’s success.

No matter the size of your event, our dedicated team is here to help. You can leave the heavy lifting to us and take advantage of our expertise in planning, logistics, travel, and more.

Virtual and hybrid events

Virtual and hybrid events have opened the event world, giving you new opportunities to meet team members, wow customers, and welcome global partners face to face.

With this wave of virtual connection has come plenty of virtual event hosting options. We are here to sift through all the event hosting resources at your disposal, connecting you with the best option for your next business event. Our attendee management tool offers individual itineraries, a QR-code generation widget, push notifications, individual payments and more.

We also offer a connection to an app with interactive features during meeting sessions and a connection to social media around the event. It’s our passion to combine our platform’s business travel technology with our personal service to make your event the best it can be. 

Sports travel support services

Organising travel for an international tour of sporting professionals is yet another specialised service.

MVPs, VIPs, SVPs (or any other VPs you can imagine) need to be able to perform at their peak, especially when they’re on tour and visiting multiple destinations. As Travel Partners to The Proteas for decades, we’ve mastered the art of coordinating the specific requirements of professional sports teams and delivering the level of service that they expect.

Our travel experts understand the different demands of moving teams with specialised and valuable equipment and provide a managed service that supports their objectives. Our focus is on providing a stress-free experience from planning to arrival so that the team can focus on their performance.

Our MICE team approaches your event as a journey for you, your attendees, and your vendor partners – we look for ways to amplify your message, surprise, and delight, and deliver value every step of the way. We recommend innovations, experiences, and opportunities to move hearts and minds.

Speak to one of our dedicated MICE experts who will guide you and keep track of all this to avoid any unnecessary costs and penalties.