Whether you’re hunting for hard-to-find savings for your mature travel program or trying to increase adoption of new policies, your ultimate goal is to change traveler behavior. To do that, you need simple, cost-effective ways to communicate with and educate your employees.
A recent BCD Travel case study explores how Travel Smart videos can help. This series of customized online videos engages travelers on travel program topics of your choosing, increasing online adoption rates, improving policy compliance and generating savings.
The case study details how one company used Travel Smart videos to ratchet up savings in an already successful travel program—increasing online adoption from 91% to 93% and saving more than $25,000 in agent-assisted fees. It was welcome uptick for a mature travel program that had struggled to find any new savings.Learn more
For another client, international agribusiness giant Cargill, BCD Travel’s Travel Smart videos helped engage more employees in educational training designed for travelers and travel arrangers. “The videos did a fantastic job capturing the essentials of how to book travel using our new technologies while following the corporate travel policy,” said Fiona LaPoint, Cargill’s strategic sourcing manager for travel.
Ryan Kirvida, who leads travel change, communication and education for Cargill, said, “We typically produce static training material such as job aids and user guides. This time around we chose to try videos, and we’re glad we did. Watching someone navigate the booking tools while explaining the steps accommodates all learning styles. I believe we reached more travelers simply by virtue of offering training videos as opposed to standard training documentation.”
The Travel Smart videos are available online 24 hours a day, seven days a week. That means your travelers can get the training and information they need when they need it—on everything from advance booking to greener travel options. The videos can be adapted to your brand and produced in as little as five days.
Download the full case study. And ask your account manager how BCD Travel and Advito can help you communicate better with travelers to influence their behavior and generate more savings.