In Advito’s OutFront blog posting “Are you keeping pace”, hotel expert Marwan Batrouni asks a simple question: Are you still managing your hotel program as you did two years ago?
If so, it’s time for some changes that could include integrating a mix of booking options, tapping new data sources and measuring non-savings performance indicators. In today’s hotel environment, it’s all about innovating in real time.
Check out the blog post from Batrouni, Advito senior director and practice area leader, and share your comments with other OutFront readers.
