BCD Travel announced plans to transform their existing TripSource® Profile Manager tool into a digital-first system that combines traveler identity management, traveler consent management and traveler profile management. Built on the industry-leading SAP Customer Data Cloud, the system brings information that was previously housed in multiple platforms together into one place.
“In this age of highly personalized services, it’s critical to invest in open, cloud-based technologies. We’re excited to partner with SAP to bring our clients and travelers the latest in digital technology,” said Yannis Karmis, senior vice president, Product Planning and Development, BCD Travel. “Through this investment with SAP’s Customer Data Cloud technology, we can lead the industry by offering a truly unified global system with rich and actionable profile information that touches every service channel for both BCD and for our customers.”
Among its many advantages, the SAP-backed system will enable:
- A single unified view of travelers
- More personalized service and support
- Seamless and secure access to trip management tools
- Advanced multi-factor authentication (MFA) and authentication options
- A customer-based consent solution that provides travelers with better transparency and control over the use of their personal data beyond the minimum standards established by the EU General Data Protection Rule (GDPR)
Simple, digital, adaptive and global
After evaluating several traveler identity management technologies, BCD found SAP’s Customer Data Cloud strategy to be directly in line with BCD’s core tenets of simple, digital, adaptive and global, Karmis said. “Any decisions we make regarding our technology investments are assessed against this framework,” he said. “The SAP Customer Data Cloud solution checked all four of these boxes, making it the right decision.”
The SAP Customer Data Cloud is part of the SAP C/4HANA suite which includes CRM and other Customer Experience solutions. SAP is leading the transformation to digital cloud services, offering solutions like SAP Concur Travel and Expense, SAP SuccessFactors for human capital management and SAP Fieldglass for external workforce management and services procurement.
Talk to your account manager about the enhanced, SAP-backed traveler identity and access management solution. Not a client? Ask how BCD can help transform your managed travel program.