While some corporate travel managers embraced traveler engagement in recent years, many saw it as a distraction. They believed focusing on strategies for connecting with and influencing travelers drew attention away from traditional goals like reducing costs and improving productivity.
Now, as outlined in a recently released white paper from BCD Travel, those skeptical travel managers are beginning to understand the risks of not taking steps to engage and influence travelers. Here’s why:
- Millennials with a do-it-yourself attitude are beginning to dominate the workforce, influencing the behaviors of travelers in other age groups.
- Suppliers are increasingly targeting travelers directly, engaging with them to influence their buying decisions.
- Business travelers increasingly expect the same level of choice for their business trips that they enjoy for leisure travel. They want consumer-grade tools and consumer-style interaction from their corporate travel programs.
The new white paper, Get Engaged: Empowering Travelers to Make Smart Buying Choices, explains the important role of traveler engagement plays in a successful modern travel program. Using infographics, case studies and detailed getting-started steps, the paper explores how improved business intelligence, marketing tactics, evolving technologies and the availability of professional consulting services are helping travel managers promote traveler engagement.
Want to know more? Download Get Engaged: Empowering Travelers to Make Smart Buying Choices and talk to your BCD Travel account manager about how business intelligence and smart marketing strategies can help you influence traveler spend.
