ACTE Amsterdam: Build your store and transform your OBT into a merchandising machine

You can influence your business travelers’ booking decisions just like retailers influence shoppers’ choices. The tactic, called merchandising, transforms online booking tools into powerful persuaders, as Advito’s Lesley O’Bryan explains in a video Q&A with BCD Travel’s Miriam Moscovici.

During the discussion, recorded during the Global Business Travel Association’s annual convention in Chicago in early August, O’Bryan highlights how merchandising and Traveler Engagement^TM helps companies boost in-program bookings and cut costs. (Check out a case study on how financial technology firm Finastra saved over US$650,000 in three months by engaging travelers.)

O’Bryan also talks about her newly elevated leadership role. In July, O’Bryan became senior vice president of Advito, taking over day-to-day operations from April Bridgeman, BCD’s new senior vice president of hotels.[/vc_column_text]

Build Your Store – Power up your Program Experience with Merchandising and Traveler Engagement

Education Session at ACTE Amsterdam, Thursday, Oct. 24, 3 p.m.

Shelley Fletcher-Bryant, Managing Consultant, Advito, explores how merchandising can drive program adoption and influence how travelers buy. He helps travel managers to understand how to build a store that will be their first choice for travel. Participants will gain a deeper understanding of the data and insights that power a merchandising strategy and see first-hand how these strategies drive hotel and air program success.

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The Travel Manager’s Guide to Merchandising explains how behavioral economics strategies can drive booking efficiency, employee productivity and traveler satisfaction.