BCD M&E expands through partnership, innovation and acquisition

Three years after launching a growth plan, BCD Meetings & Events continues to expand its business, most recently by adding a Taiwanese agency to its Global Partner Network.

The partnership with G-Concept, part of GIS Group, will help BCD M&E better serve global customers that need local delivery in Taiwan. It’s the fifteenth market BCD M&E has added to its portfolio in the last three years.

Over that same period, the meetings and events affiliate of BCD Travel has undergone unprecedented growth, including a 141% increase in sales. BCD M&E grew its workforce, global footprint and suite of products and services. It now serves clients in more than 50 countries.[/vc_column_text]

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“The growth of our organization has been outstanding, and we are proud of that,” said Scott Graf, BCD M&E’s global president. “But, what makes us most proud is the continued focus on ensuring our culture is strong, protected and enhanced throughout our growth. We are known as the agency people want to work with and work for, so every decision we make has to be right for our culture and our customers.”

BCD M&E’s growth was fueled by acquisitions of Universal Meetings Management (U.S.), Plan 365 (U.S.), Zibrant (U.K.) and Grass Roots Meetings & Events (EMEA & U.S.). The company also expanded into sports hospitality, travel and entertainment with the launch of BCD Sports. It digitized meeting services through proprietary technology under its MeetingSource™ platform. And it rolled out a global, tech-enabled venue-sourcing offering.

“We will keep investing in the right technology, people and partners to solidify that BCD Meetings & Events is the most trusted, innovative M&E agency in the world—all the while, ensuring we don’t lose sight of who we are and why our customers prefer working with us,” Graf said.

Parent company BCD Travel also saw significant growth in recent years, culminating in record results for 2018. Total sales for the travel management company were US$27.1 billion, including $10.7 billion in partner sales. Sales grew by 6% over 2017; new sales once again surpassed the $1 billion mark.