Research Snapshot: Wellbeing solutions - Travel buyers speak

There are many opportunities for travel buyers when it comes to offering travelers wellbeing tools and partnering with wellbeing suppliers. Only 1 in 10 travel buyers work with suppliers for traveler wellbeing. A third don’t do this but would like to, while 3 in 10 are not interested. Among wellbeing-oriented partners that travel buyers partner with they name our SolutionSource partner Sanctifly that offers various wellness solutions for business travelers.

Do you partner with wellbeingoriented travel suppliers?

Only 1 in 10 travel buyers work with suppliers for traveler wellbeing. A third don’t do this but would like to, while 3 in 10 are not interested. Among wellbeing-oriented partners that travel buyers partner with they name our SolutionSource partner Sanctifly that
offers various wellness solutions for business travelers.

Do you provide wellbeing solutions in the following areas to your travelers?

Out of various well-being domains, travel buyers tend to offer their travelers solutions for mental well-being support most often – 55% are currently doing this and 16% would like to. Solutions for physical exercise are provided by 35%, followed by nutrition advice (26%). Meanwhile, in a recent survey, travelers expressed higher interest in physical well-being support in comparison with mental well-being.

Do you offer mobile apps aiming to improve traveler wellbeing?

While 58% of travelers use various mobile apps to improve their well-being, only around a quarter of travel managers offer wellbeing-oriented mobile solutions. 6 in 10 neither recommend any free apps for well-being nor reimburse travelers for the use of paid apps.

There are plenty of opportunities for travel buyers to align their well-being offering with travelers’ needs, thus, improving traveler satisfaction.

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