Research Snapshot: How travel program priorities are changing

On the travel buyers’ list of program priorities, sustainability keeps growing its importance at the highest speed.

Rated 4.5, Duty of care remains at its leading position in travel buyers’ latest assessment of their program priorities. Traveler satisfaction and wellbeing follows closely – its importance has been high throughout 2020- 2021.

Among the other priorities,sustainability has grown its relevance the most. Not only has its rating improved; it has got above pre-pandemic levels and has reached its highest point in the last two years (3.9 out of 5).

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