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BTN webinar: Is Traveler Engagement Really Worth The Effort?
February 27 @ 13:00 - 14:00
Changing traveler behavior is never easy. So why bother? There’s good reason. Get your travelers engaged to increase traveler satisfaction and hotel savings.
In this “In The Know” webinar, sponsored and developed by BCD Travel, you’ll hear what actions program managers can take to drive traveler engagement. Hear first-hand how the travel team at Ingersoll Rand grew engagement, which ultimately resulted in a 28 percent increase in hotel-to-trip-night bookings. Ask your own questions of our expert panel during the live Q&A.
- Veronica Sandoval Hernández, Travel, Fleet & Meeting Services Leader-Latin America, Ingersoll Rand
- Marwan Batrouni, Vice President, Global Hotel Strategy, BCD Travel
- Lesley O’Bryan, Vice President & Principal, Advito
- Mary Ann McNulty, Director, Content Solutions, The BTN Group