An 80% growth in online adoptions was one result of BCD Travel winning a competitive multi-agency bidding process for a global pharmaceutical client in China. BCD already served the client in 55 markets when it began to transition seven legal entities and over 10,500 travelers in China from the incumbent agency.
The company asked BCD to integrate existing travel and expense tools and internal systems. These tools affected productivity since travelers had to manually input data for each system. BCD customized TripSource® China to create a single sign-on gateway, engaging key stakeholders and offering a more comprehensive offline delivery solution. The travel program improved significantly. Online adoption grew to 80%, with 45% of travelers booking via mobile within four weeks of implementation.
This case study outlines how BCD managed changed through complexity to implement a global travel program while ensuring local goals.
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