Giving travelers a hands-on role in your company’s travel program increases their engagement, buy-in and satisfaction. And that amps up your ability to influence their behavior.
One obvious and valuable role a traveler can play is that of a reviewer. Your business travelers can share their experiences with other employees—advising them on everything from eating out to etiquette.
The logistics of setting up a traveler feedback program can be fairly simple. Your employees already use social media rating and review systems when they travel as consumers. Use similar technology to let them comment on business trips. Enabling such traveler feedback can offer several benefits:
- It provides focused intelligence on the quality of preferred suppliers, allowing you to identify and address problems with vendors as soon as they pop up. Dealing with problems early will better ensure traveler satisfaction and the long-term strength of your supplier relationships.
- Business travelers are great at gathering field intelligence. By giving your road warriors a chance to share their collective wisdom, you’ll arm other travelers with information that can help them buy smarter and increase productivity and safety during trips.
- By asking travelers for feedback, you’ll get them engaged with your travel program and increase their investment in its success.
Discover more ways to strengthen your travel program by engaging and influencing business travelers. Read BCD Travel’s latest white paper, Traveler Management: How to influence your employees to plan, book and travel smarter.