When business travelers don’t have the travel policy information they need to make good purchase decisions, company travel programs, supplier deals and traveler well-being all may be affected. In a video, Advito Vice President Lesley O’Bryan explains how the consultancy’s Traveler Engagement program helps companies understand and manage traveler behavior.
Consumer merchandising tactics for managed travel programs
Advito uses data, behavioral economics and consumer merchandising strategies to helps companies achieve program goals. “We’re looking at how to change behavior and really motivate the decisions travelers are making,” O’Bryan said. “We can do that by influencing where we put information, whether it’s a hotel rate or choice of an airline. “
By giving travelers the right information at the right time in the booking process, Advito helps guide them in the best direction for the program.
Here’s more on how they do it:
If you build (a travel store), they will come
Business travelers’ focus can waiver in seconds. To win their attention and loyalty, build a travel store, advises Advito’s experts. An online travel store provides merchandising techniques travel managers can use to reach travelers with the right messaging via the right channels – from online booking tools to mobile apps. The messaging can help drive in-program bookings and savings, boost traveler satisfaction and improve duty of care.