GDSs are like seat belts: The technology may feel old, but it does its job well. That’s the viewpoint explained in a recent Business Travel News column by Rose Stratford, BCD Travel executive vice president of global supplier relations and strategic sourcing.
“Most people use [seat belts], of course, because there’s no great alternative for keeping you alive in the event of a serious collision. Even though seat belts use very old technology, are downright confining by design and aren’t particularly in step with modern fashion, they do what they’re designed to do efficiently and affordably. And, frankly, there aren’t any better alternatives for that,” Stratford writes.
“The answer [for using GDS systems] is surprisingly similar to the reason for wearing seat belts: There’s no great alternative. While global distribution systems use old technology—by Digital Age standards—and their interfaces aren’t quite as attractive as airline websites—yet—they still do what they’re designed to do efficiently and affordably.” Read the full column on BTN’s website.