A recent article in C&IT, a news outlet for the conference and incentive travel industry, looks back at BCD Meetings & Event’s acquisition of Zibrant deal—and what it means.
The main takeaways:
- BCD M&E’s purchase put Zibrant “firmly on the global stage” with access to BCD M&E’s network of offices, “providing massive opportunities for growth and enabling it to compete for global pitches” against rivals.
- This deal also was vital for BCD M&E, which significantly strengthened its brand presence in the United Kingdom. “Indeed, the combined U.K. event-based turnover of the two agencies would make BCD M&E a top-five agency in C&IT’s annual ranking,” according to the article.
The article also links to previous news stories detailing how the BCD M&E-Zibrant deal came together.
