Whether your travel program is fairly new or mature, one of the biggest keys to boosting performance is travelers. Savings often come from getting them—and other internal stakeholders—to understand that web deals are not better than negotiated rates and benefits. In this webinar replay, travel managers from Kellogg and LinkedIn share how they convince—not command—travelers to follow program policies. In addition, Advito’s Lesley O’Bryan explains how to launch a traveler engagement strategy and measure results. At the end of the session, download the speakers’ presentation for informational graphics and examples of traveler engagement campaign collateral.
Listen now: Winning Over Travelers Webinar
In the webinar:
- Learn how Kellogg saved $7 million in less than two years by transforming corporate culture.
- Hear how LinkedIn’s use of a traveler survey and regional road show turned travelers into program advocates.
- Understand travelers’ motivations and develop marketing campaigns that speak to them.
Discover how Mondelēz International used traveler engagement practices to increase policy compliance, enhance its travel program brand and cut spending by over 20%. Download the case study today.