Three years after the companywide adoption of an online booking tool, employees in the Singapore office of a leading provider of energy solutions weren’t using the tool as they should. In fact, OBT adoption rate was close to zero. The global firm engaged BCD Travel to help improve traveler engagement and encourage OBT use to a much greater degree.
This success story details how BCD trained bookers and travelers on the OBT and discouraged booking decisions that were outside of the travel policy. For example, bookers and travelers making offline reservations received targeted messages nudging them back to the OBT. The process drove an online adoption rate increase of nearly 60% in four months, resulting in US$350,000 total savings on managed travel spend in a single year.
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